WHCC (White House Custom Colour)

Marketing and campaign design for a leading photography print brand, highlighting craft, creativity, and emotional storytelling.

WHCC needed new campaign materials and digital assets that aligned with its established brand while highlighting product quality and creative expression. The goal was to translate WHCC’s artistry and craftsmanship into visual narratives across marketing touchpoints.

My Role & Scope

I partnered with the in-house marketing team to expand the WHCC brand system through emotionally engaging design that celebrated both product and creativity.

Campaign Design
Print + Digital Collateral
Brand Storytelling
Visual Composition
Production Coordination

The Approach

We focused on elevating the brand’s artistry and emotional connection through storytelling and refined visual design.

Designed campaign materials, print pieces, and promotional assets
Applied existing brand standards with a focus on storytelling and visual balance
Created layouts and messaging emphasizing quality, artistry, and connection
Supported print production and vendor coordination for color accuracy and quality