Alma Sōl
Holistic brand identity for a wellness brand rooted in alignment, energy, and connection.
Alma Sōl needed a visual identity that reflected its mission to empower women through mindfulness and self-discovery. The challenge was to build a brand that felt warm, modern, and soulful—balancing spiritual depth with an approachable, design-led aesthetic.
My Role & Scope
I led the end-to-end brand development, from strategy through design execution, creating a cohesive visual system that reflects Alma Sōl’s essence.
Brand Strategy + Positioning
Logo + Identity Design
Color + Typography Systems
Packaging + Social Application
Brand Guidelines
The Approach
The creative direction centered on energy, clarity, and warmth, drawing inspiration from sunlight and grounded wellness practices.
Developed mood boards exploring light, nature, and emotional tone
Crafted a visual identity blending organic textures with modern typography
Built a color palette inspired by dawn-to-dusk transitions to evoke calm and renewal
Extended the brand through packaging, digital, and social touchpoints
