Alma Sōl
A holistic brand identity for a wellness brand rooted in alignment, energy, and connection—bringing Alma Sōl’s mission to life through a warm, modern, and soulful visual system that balances spiritual depth with approachability.
The Approach
The creative direction centered on energy, clarity, and warmth, drawing inspiration from sunlight and grounded wellness practices.
Developed mood boards exploring light, nature, and emotional tone
Crafted a visual identity blending organic textures with modern typography
Built a color palette inspired by dawn-to-dusk transitions to evoke calm and renewal
Extended the brand through packaging, digital, and social touchpoints
My Role
I led the end-to-end brand development, from strategy through design execution, creating a cohesive visual system that reflects Alma Sōl’s essence.
Brand Strategy + Positioning
Logo + Identity Design
Color + Typography Systems
Packaging + Social Application
Brand Guidelines
