Patterson Dental
Strategic multi-channel design system expanding a trusted healthcare brand across digital, print, and campaign touchpoints.
Patterson needed a unified approach for marketing campaigns and customer communications. The goal was to apply its existing brand identity consistently across digital and print channels while modernizing layouts and hierarchy for clarity, flexibility, and reach.
My Role & Scope
I helped extend Patterson’s brand system through scalable campaign design and storytelling-led marketing materials.
Concept Development
Campaign Design
Digital + Print Collateral
Visual Systems & Hierarchy
Cross-Functional Collaboration
The Approach:
We focused on clarity, flexibility, and consistency, ensuring every asset reflected the brand’s trusted yet modern identity.
Designed cohesive digital and print assets across campaigns, social, and email
Developed modular ad layouts for flexibility across product lines
Refined typography and hierarchy for improved legibility and cohesion
Collaborated with marketing to align visual storytelling with business goals
