Patterson

A strategic multi-channel design system that unified Patterson’s marketing campaigns and customer communications—applying the existing brand consistently across digital and print while modernizing layouts and hierarchy to improve clarity, flexibility, and reach.

The Approach

We focused on clarity, flexibility, and consistency, ensuring every asset reflected the brand’s trusted yet modern identity.

Designed cohesive digital and print assets across campaigns, social, and email
Developed modular ad layouts for flexibility across product lines
Refined typography and hierarchy for improved legibility and cohesion
Collaborated with marketing to align visual storytelling with business goals

My Role

I helped extend Patterson’s brand system through scalable campaign design and storytelling-led marketing materials.

Concept Development
Campaign Design
Digital + Print Collateral
Visual Systems & Hierarchy
Cross-Functional Collaboration

Fresh Finds Paid Ads

Using modernized, on-brand graphics and a refreshed title, our New Products campaign resulted in a 46% increased click-through rate, just in the first quarter alone!

Original Concepts

3M Retargeting Ads

Revolve Teledentistry Digital Ads

Equipment Finance Promotion

Patterson Brand Merchandise Campaign

Tradeshow Email Graphics

Expanding Profits Brochure

Marketing & Sales Code of Conduct