WHCC
Marketing and campaign design for WHCC, aligning with its established brand while transforming artistry and craftsmanship into emotionally driven visual narratives across marketing touchpoints.
The Approach
We focused on elevating the brand’s artistry and emotional connection through storytelling and refined visual design.
Designed campaign materials, print pieces, and promotional assets
Applied existing brand standards with a focus on storytelling and visual balance
Created layouts and messaging emphasizing quality, artistry, and connection
Supported print production and vendor coordination for color accuracy and quality
My Role
I partnered with the in-house marketing team to expand the WHCC brand system through emotionally engaging design that celebrated both product and creativity.
Campaign Design
Print + Digital Collateral
Brand Storytelling
Visual Composition
Production Coordination
