Save the Date Co.
Brand identity and foundational systems for a concierge-style dating service, translating Save the Date Co.’s personalized, high-touch experience into a warm, romantic, and elevated visual identity built for real-world marketing and promotion.
The Approach
The creative direction focused on warmth, clarity, and emotional connection, building a foundational brand system that could grow alongside the business while feeling immediately personal and inviting.
Defined the brand’s personality, tone, and visual direction from the ground up
Established a cohesive identity that balanced romance, approachability, and professionalism
Designed simple, flexible assets optimized for early-stage marketing and print use
Created a lightweight style guide to ensure consistency across touchpoints
My Role
As the sole designer, I led the brand creation from concept to execution—developing a complete visual foundation to support launch, promotion, and future growth.
Logo design and primary brand identity
Foundational style guide (color, typography, tone)
Print marketing templates for promotion and outreach
Brand assets designed with future digital and motion expansion in mind
Visual Competitor Audit
Moodboard
Logo Development
