General Mills – Pet Division Workplace Branding
Environmental branding for Blue Buffalo’s pet division, blending storytelling with flexible workplace design.
As General Mills reimagined its headquarters for hybrid work, each floor was designed to reflect its business group’s unique culture. The Blue Buffalo/Pet Division, newly integrated into General Mills, shared a floor with North American Food—requiring a distinct yet cohesive environment that celebrated Blue Buffalo’s warmth and authenticity while aligning with the broader workplace aesthetic.
My Role & Scope
Led concept development and environmental design, collaborating with workplace strategy and production teams to bring the brand’s story to life within the new hybrid office.
Concept Development · Environmental Design · Brand Storytelling · Material Coordination · Production Oversight
The Approach
We approached the space with empathy and flexibility to honor Blue Buffalo’s roots while welcoming its transition into the General Mills family.
Drew inspiration from the Wilton, Connecticut headquarters, incorporating familiar textures and brand cues to help relocated employees feel at home.
Infused the environment with natural materials and organic imagery, reflecting Blue Buffalo’s emphasis on authenticity, nature, and care.
Used modular, easily updatable materials (SEG fabric, vinyl, Sintra, glass decals) to allow for future pet brand additions under the General Mills umbrella.
Concepts
