Soyful
Soyful is a vegan-friendly, alternative milk product serving children and parents looking for a healthier option to dairy milk. Soyful was meant to be one of the earliest brands to disrupt the milk market.
My Role & Responsibilities:
I was responsible for market research, naming, brand and visual identity creation, illustration, and copywriting. I also designed the POP display and packaging for in-store display. I then designed coordinated social media and print graphics to further the campaign goals.
Client:
Soyful
Scope:
Brand Identity
Visual Identity
Packaging
Social Media Design
Print Design
POP Display
